What is your Optimization Process?
First, we sacrifice a chicken to the moon goddess…and we can’t tell you much beyond that.
We are kidding, of course. But if you ask many SEO companies exactly how they are going to get you ranked #1 in Google, you would think it was voodoo-magic. They will tell you that their methods are proprietary. Of course, if their methods are true intellectual capital, then they should protect their knowledge. On the other hand, why would a consumer- a business owner- spend money on something that they don’t understand?
The whole thing is mind-boggling and reminds me of the story of The Emporer’s New Clothes. The fact is, we don’t detail every little item that we will do on your behalf, because that would take just as long as doing it. But you will have a firm understanding of the process, with set goals and expectations.
Before you hire an SEO company, make sure you understand what you are hiring them for. What is their process? If they are going to build you links, as them where the links are going to come from. Just find out what they are doing and why. Or you might end up paying a lot of money for a whole lot of nothing.
“We were able to get you 382 links this month, but we can’t tell you where they are at.”
~ Exact Quote from an email, sent from an “SEO” company to my client.