Page One Google Guaranteed?!?

I guarantee, that at the time I write this post, we are on page one for "AZ SEO Guru". (No, it's not really a big deal.)

I was looking at popular search phrases the other day and one popular keyword phrase (long-tail keyword) is “page one Google guaranteed.” Of course it is. Not only are people looking for someone to help them get to page one, but they also want it to be guaranteed.

So How Do SEO Companies Guarantee Page One Results in Google?

I’ve heard so many horror stories from clients; I’ve even contacted SEO companies myself and asked them how they can guarantee first page results. Basically, since no person and no company can truly guarantee this for any keyword, they are lying. But these are the four tricks that SEO companies will use. (The fourth one isn’t about “page one results,” but it is about guarantees.)

page one results

I guarantee, that at the time I write this post, we are on page one for “AZ SEO Guru”. (No, it’s not really a big deal.)

1. They will get you to page one for a ridiculous search phrase. For example, if you own a business that is across the street from the Phoenix Country Club, they will make you number one for “real estate office close to Phoenix Country Club.”

Well that’s really special, but who searches for that? What they delivered to you, and guaranteed, is essentially worthless.

I have a friend who fell for this trick, unfortunately.

They did make her number one in Google, all over the world, but guess what the phrase was?

Her name.

Yep, so the salesperson told her: “When people search, they will find you on page one of Google, guaranteed!” And then, with barely any work at all, the so-called SEO company made it happen.

If someone promises you “Google Page One, Guaranteed”- you tell them what search phrase you want to be number one for and ask them if they can do it. Tell them you want to be on page one if someone searches for “president of the United States.”

Then you can listen to them stutter and stammer.

2. They don’t put you in the organic results. This used to be very common, before people were savvy to Pay-Per-Click. There were many douche bags all over the internet advertising a “page one guarantee” and then, after you paid them, they actually had the chutzpah to simply set up a PPC campaign and then keep your deposit.

Nice, right?

Another method that companies like FindLaw (for lawyers) use is directory listings. So, let’s say for whatever your business is, there is a big directory. If you were a lawyer, it would be FindLaw; if you were a Realtor, maybe Zillow or Trulia.

Then, the directory that’s already number one in Google? They just add you to it…and keep your deposit because now you are on page one of Google, just like they said. It’s all semantics.

first page google, sponsored

Yes, this is page one, but you don’t need an SEO guru to place ads.

3. They use black-hat techniques, or techniques that simply won’t last. For example, the power of the press release, for SEO purposes, has dropped significantly. I can still get certain press releases to page one of Google without a problem, but since Google recognizes this as “news,” it doesn’t last forever. Press releases seem to drop after just a day or two.

Just like the press release won’t last forever, neither will black-hat techniques. Maybe they’ll get you to page one with a ton of bad-linking, and then when Penguin or another algorithm update comes, you’ll just drop fifty pages into obscurity. Of course, you already paid them like a sucker.

You might even have to retire your domain name if they did enough damage.

4. The guarantee isn’t for page one, but just for a guaranteed increase in rankings. I visited an SEO company’s website the other day, and they proclaimed that their SEO was absolutely guaranteed.

Well that’s awesome!

So, I took a closer look and they said that they would refund your money (and they were expensive), if they failed to move you up in the rankings- for your desired phrase- at least two positions.

All of our clients get a guarantee, but it’s never “page one for anything you want”. The guarantee is different for each client. First, we analyze your current situation and your needs. There are some phrases that you simply cannot be number one in Google for. One example, right off the top of my head, would again be searches for the president or maybe searches related to Google itself.

My name is Michael George and I can’t get myself on page one of Google for my own name. (Because of a more-famous guy named George Michael.) But if there is an SEO company out there that can get me to appear on page one for my own name (and nothing more); I’ll say that’s the best SEO company in the world.

However, if you contact us, we will be honest- from the beginning- about what we can and cannot do for you. We do not work with Google. We have no control over the algorithm…but we can help you as much as possible, working within the Google webmaster guidelines.



  1. Kirby Hopper Says: June 14, 2013 at 4:03 am

    So you offer your services, collect money from your customer, can’t deliver any measurables, but still keep their money?

    I collect $600 up front which is non-refundable, then collect another $600 if and only if I can meet a goal: client’s website on Google page 1 for 6 out of 12 keywords which are “city + service”, not long-tail. So far I’ve gotten clients to page 1 for all 12 and #1 for 6 so why wouldn’t I offer a guarantee for 6 on page 1? Why would I charge them premium rates if I can’t provide a return for their investment?

    It’s all about on-page optimization: just giving Google what they are looking for, which not even all professional SEO companies seem to know how to do. I don’t do any off-site SEO for my guarantee because I don’t need to.

    • Michael George Says: July 21, 2013 at 11:03 pm

      No Kirby. Nowhere in this post do I say that I collect money and can’t deliver results. It goes without saying that I can deliver results because here you are on my page and I’ll assume you arrived via search engine. But before we make any guarantees, we make sure the client can be helped. And we never collect any non-refundable fees. In other words, if a client has used a ton of black-hat techniques on their domain already- we won’t offer a guarantee but we also won’t collect $600. We turn down clients all of the time. The ones we help; we definitely help. Guaranteed. Even the first $600.

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